When your business predominantly relies on traffic to your website for sales, you will want to do everything you can to increase the traffic to your site. You may already have an SEO campaign running, but this can take a while before you see a significant improvement in results, so there are other things you may wish to consider for your company marketing. You may use social media infrequently, but you can help improve your online visibility, brand awareness, and sales when you use these platforms correctly. Below are some of the best social media platforms to use for your business that can help you increase sales and make it a resounding success when you use their paid advertising.
Facebook is the biggest social media platform you can use and enjoys over two billion active monthly users. You can do Facebook ads for e-commerce companies and plenty of others, and there are many different types of ads you can use. You can use text ads, image-based ads, or video ads to drive traffic to your site and help you increase sales. However, to get the most from your advertising, you may wish to use the services of a specialist agency to help you maximise your returns.
When you look at Instagram advertising, you will notice many similarities to Facebook’s ads because the same people own them. They have the same type of adverts, and you can also enjoy your ads appearing on the other platforms when you use these for your business. Instagram is excellent for visually based adverts using images or videos, and you will need to be creative with them to help make them stand out from the competition.
If your business provides B2B services or products, then an excellent place to advertise these is on LinkedIn. LinkedIn is a professional networking platform intended for people to network and to interact with new people in various business fields. You can get your adverts directly in front of the decision-maker, which is why it is so appealing to advertise for many companies. A well-optimised campaign can reap excellent results and show you a significant return on your investment when it is run correctly.
Almost every social media platform will offer various paid advertising in one form or another. You need to select the most appropriate one for your business and ensure you run your campaign correctly. You may also want to use the services of a reputable digital agency to monitor and run your campaign, to maximise the returns you can receive.